TRANSMEDIA BRANDING | INTERACTIVE INSTALLATION

DMUSE - Disney Music Experience is a rebrand of Walt Disney Concert Hall. The landmark, which is located at Los Angeles Downtown, has been the host of numerous classical concerts and recitals for years. The concept of DMUSE is to convey the cultural balance between the timeless classical music and the dynamic energy of Los Angeles Downtown.

Instructors: Brad Bartlett, Ryan D'Orazi

BRAND IDENTITY

Adobe Design Achievement Award 2015 Entry

My proposal for Virgin Galactic new brand is to foresee the brand fifty years in the future, where the corporation will have expanded their target audience to a middle-class towards high-class thrill-seekers.

The trip to space can also be about achieving your spirituality and calmness. Virgin Galactic invites you on a journey of your lifetime so you can admire the space as a part of nature, and to remind you how small you are compared to this vast universe.

Brand Guidelines and Process Book are available upon request

BOOK DESIGN

Work in Progress

The Future Visionaire is a 246-page chronicling the ideas and works of French science fiction author Jules Verne. Verne emerged as the Father of Science fiction, having written numerous works that explores the impossibility of human travel. His fascination towards technology gave birth to some of the unimaginable invention of his time, that later came true in the future, from submarines to space exploration.

Instructor: Brad Bartlett

APP DESIGN

Disney's MeMO is a conceptual app designed for Disneyland visitors, both annual passholders and non-annual passholders. The goal is to allow visitors to keep their memories of their visit to Disneyland in an app, in a way that they will be able to revisit them again.

The app functions like a journal, with a special feature in which, every single post made by the user will be collected as points. The accumulated points allow users to gain a Fastpass entry.

Process book is available upon request

Instructor: Dave Bullock
Teaching Assistant: Michelle Fong

INTERACTIVE INSTALLATION

Embrace the Serenity is an interactive wall installation as a part of the Virgin Galactic Rebranding project. The installation is a spatial interpretation of the brand story, that aims to invite the audience on a trip to space and immerse in the beauty that the outer space has to offer.

Instructors: Miles Mazzie and Ivan Cruz
See Also: Virgin Galactic Rebrand

BRAND IDENTITY

RE is a conceptual program sponsored by Samsung that aims to providing peer support to college students to prepare them for the finals week. RE helps students achieved their customized goals for the finals week while encouraging the students to also maintain their well-being.

The program will mainly work through an interactive social media app, in which students are to set their customized goals and share them to their peers. In return, their peers will remind them to achieve the goals.

Instructor: Petrula Vrontikis

Work in Progress

PACKAGING | RETAIL

Over the course of fourteen weeks, we worked on retelling the coffee creamer experience that Nestle Coffeemate offers to a wider range of audience. We believe that coffee creamer experience should be an experience that should be shared with your loved ones. The new, fresh experience is to be delivered through packaging, product, and retail space.

*The project is sponsored by Nestle

Team Members: 
Carissa Atrianty
Dee Ding
Mona Gabai
Youju Lee

Instructors: 
Gerardo Herrera
Pascual Wawoe

INFOGRAPHIC

As a part of Designmatters team in collaboration with Homeboy Industries to celebrate the organization's 25th anniversary, one of our assignments is to create a pitch for the timeline that will later be displayed on the wall in Homeboy Industries. The timeline will feature augmented reality which enables bypasser to scan one of the icons on the timeline and access further information about a specific history of Homeboy.

Icons are courtesy of thenounproject.com

Instructors: Guillaume Wolf and La Mer Walker

WEB DESIGN

Chicago has always been one of my favorite cities in US. Its icons and fascinating lifestyle never fail to amuse me. As a part of an interactive design project, I redesigned the website and simplify the features to allow more accessibility for younger users.

Instructor: John Chambers

WEB DESIGN

Step is an all-in-one travel planning and booking website aimed to help users book their trip in a step-by-step method as well as customizing their itinerary.

The name 'Step' refers to the step-by-step method that becomes the main element of the website. It also refers to "an act of movement of putting one leg in front of the other in walking or running", which suggests the users to step forward and explore many places out there.

Process book available upon request

Instructor:
Brian Boyl and Dave Bullock

Featured in:
Art Center College of Design Gallery
Summer 2014

BOOK DESIGN

As a creative individual that has spent years establishing intricate and vibrating visual effects, British artist Bridget Riley deserves her own shrine.

Thus, this project was created as a dedication to her everlasting contribution in the world of optical illusion. The projects take forms of an exhibition catalog that features prominent works of Bridget Riley and curates the journey through different colors and materials, as well as typographic systems.

Instructor: Stephen Serrato

The following collection of projects are comprised of mainly single printed pieces/posters.