Marketing Edge Collegiate Summit 

Identity | Campaign

Done as a finished and pitch project at LIFT Agency
San Francisco, 2016

"Marketing Edge Collegiate Summit connects undergrad marketing students from across US to learn how brands and companies are creating targeted, campaigns utilizing digital, data-driven strategies. The event that underwent on June 2016 involved marketing workshops, speakers' panel, networking sessions, and fun outing." – Source: MarketingEdge.org

The following branding project is a collaboration work I participated at Lift Agency. Although Marketing Edge in a whole has an established visual identity, we helped propose and design new additional brand elements especially for the summer event hosted by Marketing Edge – that is the Collegiate Summit.

Team:
Creative Director: Tim Carr
Account Manager: Noelle Tremmel
Designers: Cesar Karamazov, Carissa Atrianty

 
 
 
MKEdigital.png
 
 
 

The logo is based on a piece of puzzle. Just a piece itself is incomplete but if it's connected to other pieces, it will be a whole artwork. This ties to the participants of Collegiate Summit – undergrad students from different corners of the country transitioning to the professional industry. They represent that individual piece of puzzle. The event will connect them together.

Besides making them whole in one event, when they finish the program, they themselves will gain more knowledge, hence adding more piece of puzzle to their own.

Brand Concept:
The Puzzle Piece

 
 

Poster Series

 

"Educate, Develop, Grow, and Employ." is Marketing Edge slogan, which I apply to the poster series. Each poster illustrates each word slowly coming together, signifying the students progressing to becoming marketing professionals by the end of the conference.

 
 
 
 
 

Signages + Wayfinding

Utilizing the puzzle pieces forms to create arrows.

 
 
 
 
 
 

 

Email Newsletter

 
 

Sponsor a Student Campaign

Brand Subsidiary

Sponsor a Student Campaign is a new brand subsidiary of Marketing Edge, targeted towards potential donors and sponsors of the organization. We designed a printed collateral kit comprised of a letter and a thank you card.