Marketing Edge Collegiate Summit
Identity | Campaign
Done as a finished and pitch project at LIFT Agency
San Francisco, 2016
"Marketing Edge Collegiate Summit connects undergrad marketing students from across US to learn how brands and companies are creating targeted, campaigns utilizing digital, data-driven strategies. The event that underwent on June 2016 involved marketing workshops, speakers' panel, networking sessions, and fun outing." – Source: MarketingEdge.org
The following branding project is a collaboration work I participated at Lift Agency. Although Marketing Edge in a whole has an established visual identity, we helped propose and design new additional brand elements especially for the summer event hosted by Marketing Edge – that is the Collegiate Summit.
Creative Director: Tim Carr
Account Manager: Noelle Tremmel
Designers: Cesar Karamazov, Carissa Atrianty
The logo is based on a piece of puzzle. Just a piece itself is incomplete but if it's connected to other pieces, it will be a whole artwork. This ties to the participants of Collegiate Summit – undergrad students from different corners of the country transitioning to the professional industry. They represent that individual piece of puzzle. The event will connect them together.
Besides making them whole in one event, when they finish the program, they themselves will gain more knowledge, hence adding more piece of puzzle to their own.
The Puzzle Piece
"Educate, Develop, Grow, and Employ." is Marketing Edge slogan, which I apply to the poster series. Each poster illustrates each word slowly coming together, signifying the students progressing to becoming marketing professionals by the end of the conference.
Signages + Wayfinding
Utilizing the puzzle pieces forms to create arrows.
Sponsor a Student Campaign
Sponsor a Student Campaign is a new brand subsidiary of Marketing Edge, targeted towards potential donors and sponsors of the organization. We designed a printed collateral kit comprised of a letter and a thank you card.